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Date:  May 10, 2023
Job Req ID:  13749
Category:  Marketing/ Innovation
Country/Region:  NZ
City:  Auckland
Workplace:  Hybrid

Title:  Brand Manager


We are proud to represent Kellogg’s. With iconic brands that have been part of the lives of generations, we’re excited to be part of creating better days for people and communities around the world.


An exciting opportunity exists to join our marketing team as Brand Manager working across both our breakfast & snacks portfolio at Kellogg’s New Zealand.  If you’re currently an ABM or BM looking for that next step in your career – then this could be it!

We are a global powerhouse in cereals and snacks, making some of New Zealand’s favourite foods.  Our iconic brands include Nutri-Grain, Special K, Sultana Bran and Coco Pops, LCMs, Pringles, and Pop Tarts.  We continue to innovate and stay close to our customers to remain on top of the game! 
As Brand Manager, you will lead and own all elements of the Marketing Mix (equity, strategy, above and below the line activity) on iconic brands such as Special K, Pringles, and Pop Tarts.


This is a unique opportunity to join a Global, blue-chip organisation which facilitates learnings from the best in the world, whilst offering the unique opportunity to localize the plans to suit the New Zealand market. 


You will be a part of our success by:

  • Input into strategic direction of your brands
  • Developing and executing annual brand plan
  • Driving the competitive positioning of brands with superior idea and execution
  • Responsibility for localising the consumer and brand communications, and implementation of local marketing plans, including TVCs and media plans
  • Working in collaboration with the Innovation Managers to commercialise innovation and lead the product launch in market.
  • Lead the development and implementation of brand shopper marketing.
  • Managing budget for respective portfolio


We’re looking for someone with proven experience gained from a similar role in an FMCG environment.  You will have had exposure to brand strategy development, issue identification and strategy solutions.  With a strong commercial acumen & an analytical mindset you will have had previous experience with Aztec or Nielsen data to draw out insights to make well informed decisions that create cut through.  We are a small but mighty team in NZ and you will have the ability to work cross-functionally across the operation.  You will have strong written and verbal communication skills to confidently interact, influence and build relationships with key stakeholders.  We have a house of iconic brands, that you’ll know and love.  We take our work seriously but ourselves not so much!


Benefits, culture & company:
We enjoy half day Fridays year-round!
We’re a company that makes great food and we hire great people!  Since first establishing in Australia in 1924, we have grown as an organisation and whilst our range of products has expanded our over-arching goal is still the same, to nourish with our foods.   
Our values (integrity & respect, accountability, passion, simplicity, success with humility) shape our Kellogg culture and guide the way the business is managed.
We offer our employees competitive salaries including performance related bonuses and incentives, free on-site car parking for office days.  We have a super flexible and progressive approach to flexible working with a focus on work/life balance as well as support to everyone with a holistic range of health & well-being offering that include 3 x well-being days annually. As an individual you can grow and develop your career with the support of your manager and development programmes.  The benefit of a global organization is you can take your career offshore.  Kellogg (Aust) Pty Ltd is an Equal Opportunity Employer that aims to provide an inclusive work environment involving everyone and embracing the diverse talent of its people.

Kellogg is taking bold next steps on its portfolio transformation journey by separating its North American cereal business by the end of 2023, resulting in two independent public companies, each better positioned to unlock their full standalone potential. Learn more at

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