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Date:  Aug 13, 2022
Job Req ID:  9275
Category:  Insights & Analytics
Country/Region:  US
State:  MI
City:  Battle Creek

Title:  Consumer Insights Manager


Are you looking to use your creativity and analytical mindset to play a key role in advancing our market-leading, plant-based protein portfolio? In this Consumer Insights Manager position, you will act as a strategic business partner supporting the Plant Based Protein category, driving consumer insights and strategy across the brand teams. Consumers are at the heart of everything we create! With your strong understanding of consumer needs, you will be able to identify consumer conversion opportunities and assist with the development of marketing initiatives across the path to purchase.  We’ll leave it to you to drive impact on the business by bringing the consumer to the center of the teams’ strategy through activation. 


This role supports the Veggie part of the Kellogg business, which is on a transformation journey to become a standalone company by the end of 2023.  Excited for what lies ahead? We are too.




Collaboration is Key – You will actively engage with multiple cross-functional stakeholders to identify and prioritize key business issues and translate them into strategic learning plans to drive breakthrough strategies.

New Ideas Welcome! – Did a light bulb just go off? Tell us more! You will lead the development and evaluation of new ideas with tools to provide teams with a strong understanding of consumer potential for our innovative ideas.

Analytics Drive Actions – You will generate insights from disparate data sources (existing, syndicated, POS, and custom research) and marketplace trends, identifying opportunities to grow the Plant based business. You will drive organizational adoption by telling compelling stories with data and bringing the consumer to life. 

Top-notch Tools – You will partner with key vendors to continually refine and improve our consumer discovery solutions.






  • Bachelor’s degree in marketing, psychology, or a related field with experience in consumer insights
  • Ability to engage with multiple stakeholders to understand their needs, identify and prioritize key issues, and translate them into strategic learning plans with clear objectives and methodologies/tools to answer specific business needs
  • Experience in executing, analyzing, and developing recommendations leveraging research across a variety of methodologies for various business applications: Human understanding (Behavioral Science, segmentations, range of qualitative methods), marketplace trends (syndicated sources), innovation (concept development/testing, product testing), brand building (positioning and advertising development/testing, brand health), as well as business performance (scanning/panel data)       
  • Self-starter who holds themselves and their team accountable for performance- while still able to keep it fun!
  • Achievement-driven with a focus on results and business performance, even when it means pushing back and respectfully challenging the status quo
  • Creative strategic thinker and problem solver, accustomed to working collaboratively in teams
  • Strong communication skills- as an active listener and skilled integrator
  • Proficiency working in Microsoft Word, Excel, and PowerPoint


Bonus Points:


  • Experience with market research in CPG spaces
  • Experience in both entrepreneurial and classic consumer packaged goods environments
  • MBA or Master’s in Market Research, Advertising, Experimental Psychology or related field



It’s best to apply today, because job postings can be taken down and we wouldn’t want you to miss this opportunity. To learn more about what’s next, click on the links below: 





Kellogg’s has launched a new global hybrid work approach called Locate for Your Day (LFYD).  In partnership with their manager, LFYD empowers our eligible US office-based employees to choose where to work each day.  Built on trust, you and your manager will decide how LFYD works best for you and your team.  This new flexibility is designed to drive culture and performance.  Our recruiting team can fill you in on the exact details for this position. 

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.  #LI-Hybrid


Kellogg Company is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.   


Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this Link.


If you require reasonable accommodation in completing this application, please reach out to



Kellogg Recruitment



Kellogg is taking bold next steps on its portfolio transformation journey by separating its North American cereal and plant-based foods businesses by the end of 2023, resulting in three independent public companies, each better positioned to unlock their full standalone potential. Learn more at

Nearest Major Market: Battle Creek
Nearest Secondary Market: Kalamazoo

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