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Date:  Nov 23, 2022
Job Req ID:  11387
Category:  Insights & Analytics
Country/Region:  US
State:  MI
City:  Battle Creek
Workplace:  Remote

Title:  Manager, Shopper Insights


Are you looking to use your creativity and analytical mindset to play a key role in advancing our market-leading frozen breakfast Eggo brand?  In the Manager, Shopper Insights role, you will act as a strategic business partner across frozen breakfast brand commercial teams to provide shopper, channel, and account-level insights for our customers. Consumers and shoppers are at the heart of everything we create!  This role is a remote opportunity but applicants would need to reside in CA, CO, IL, KY, MI, MN, NJ, NC, or OH.


As a trusted Shopper Insights expert, you will play a pivotal role in helping to drive stronger understanding of the evolving shopper journey to guide our transformation to meet our shoppers where they are. With your strong understanding of consumer and shopper needs, you will be able to bring our shoppers to life in compelling ways, identify shopper conversion opportunities, and assist with the development of marketing and sales initiatives. Excited for what lies ahead? We are too.




Collaboration is Key – You will actively engage with multiple cross-functional stakeholders to identify and prioritize key business issues and translate them into strategic learning plans to drive breakthrough strategies. You will work closely with the Shopper Insights centralized team in order to create synergies and uncover opportunities. You will also collaborate with cross-functional teams to commercialize and democratize shopper learnings across the organization.

New Ideas Welcome! – Did a light bulb just go off? Tell us more! You will lead the development and evaluation of new ideas with dependable and insightful tools to provide teams with a strong understanding of shopper potential for our innovative ideas. You will help retail partners evolve the frozen breakfast aisle, helping to modernize and improve the shopping experience.

Analytics Drive Actions – You will tell compelling stories with insights curated from disparate data sources (existing, syndicated, POS, and custom research) and marketplace trends, identifying channel and retailer-specific opportunities, and influencing stakeholder actions to grow the frozen breakfast category and increase Kellogg share.

Top-notch Tools – You will partner with key vendors to continually refine and improve our shopper discovery solutions.  We are looking to you to help elevate the impact of the Insights function on the business by challenging the status quo, providing deep, behavior-based shopper insights, and ensuring research efforts are focused on commercial applicability/impact.





  • Bachelor’s degree
  • 5+ years of Consumer Package Goods (CPG) industry primary market research experience and/or Category Strategy/Customer Marketing/Sales experience
  • Expert understanding of and a proven ability to tell a story using syndicated data and analytics such as (IRI, Nielsen, Numerator etc.) in addition to other research tools
  • Excellent written, oral and interpersonal communication skills to include the ability to influence and present effectively
  • Excellent project and time management skills are essential
  • Excellent computer skills and database management, including experience using Microsoft Office products, including Excel, PowerPoint



After you apply, your application will be reviewed by a real recruiter – not a bot. This means it could take us a little while to get back with you so watch your inbox for updates. In the meantime, visit our How We Hire page to get insights into our hiring process and how to best prepare for a Kellogg interview.


If we can help you with a reasonable accommodation throughout the application or hiring process, please




Kellogg Company is a multibillion-dollar company with over 30 thousand employees all over the globe. We are proud to make delicious foods that people love – foods that you grew up with like Frosted Flakes, Cheez It, Eggo, Pop-Tarts, Crunchy Nut, Pringles, as well as innovative foods such as MorningStar Farms, RX bar, and Noodles. Our KValues and BetterDays commitments are at the core of who we are, what we believe and what brings us together. We’re proud to say we’ve been awarded with Fortune’s “World’s Most Admired Companies”, DiversityInc’s “Top 50 Companies for Diversity”, Newsweek’s “Most Loved Workplaces”, and many more awards that you can check out here.


Equity, Diversity, and Inclusion has been part of our DNA since the beginning. Clearly stated in our Code of Ethics “we have respect for individuals of all backgrounds, capability and opinions.” We believe that equity is more than leveling the playing field. It is making sure barriers, both tangible and intangible, are removed. Interested in the numbers? We hold ourselves accountable with our yearly Features report.

Kellogg is proud to offer industry competitive Total Health benefits (Physical, Financial, Emotional, and Social) that vary depending on region and type of role. Be sure to ask your recruiter for more information!




The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. #LI-Remote


Kellogg Company is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.   


Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this link.

Let’s create the future of food,

Kellogg Recruitment




Kellogg is taking bold next steps on its portfolio transformation journey by separating its North American cereal and plant-based foods businesses by the end of 2023, resulting in three independent public companies, each better positioned to unlock their full standalone potential. Learn more at

Nearest Major Market: Battle Creek
Nearest Secondary Market: Kalamazoo

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