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Date:  Jun 16, 2021
Job Req ID:  1262

Title:  Senior Brand Marketing Manager- Ventures

Description: 

Our Natural and Insurgent (N&I) Category is one of the largest of its kind in the industry, with brands like Kashi, RX BAR, Bear Naked, and Pure Organic that have a shared mission to promote health, wellness, and nutrition.  We create real foods from great ingredients made by incredible people.  If you believe that food should do more, that it has the power to create positive change in ourselves and the world around us, and if you possess an entrepreneurial spirit, servant mindset, and like to win…we want to hear from you! 

 

As Sr. Brand Manager, you’ll be leading our Ventures team. A dedicated team built to create, incubate and scale new ideas and brands within our N&I Category. Today the focus is on JoyBol® and Leaf Jerky® but will ultimately become an engine for driving new and emerging brands within the portfolio. You will be responsible for driving performance by developing commercial plans, learning agendas, and new models that enable new brands to scale. As an independent, visionary leader this role operates as a General Manager of the business playing an active, hands-on role to develop a holistic strategy & executional framework. You have a Founder’s mindset, an entrepreneur’s spirit, and the marketing toolkit to pivot, shape, and refine winning ideas. Strong partnership with sales, category strategy, supply chain, finance insights, and finance is essential. 

 

This role reports to the VP, Marketing of our Natural & Insurgent category.

 

HERE’S A TASTE OF WHAT YOU’LL BE DOING

  • Deliver the Results - Developing brand strategies and new pipelines based on strong consumer, customer, and market landscape insights.  Setting a compelling vision for the future of JoyBol and Leaf Jerky via core health and white space expansion to drive accelerated growth.  Enrolling the organization and rallying multi-functional resources to deliver the plans
  • Strategic and Analytical.  Insights and data-driven.  Consumer-centric and naturally curious with a sense for solving problems that others may not realize exist and to push beyond the status quo.
  • Create the Future.  Shape a growth portfolio and ensure the long-term health of our brands and mine opportunities in core categories.
  • Making a Difference – Using your passion for our brands to make the world a healthier, happier place, one consumer at a time

 

YOUR RECIPE FOR SUCCESS

 

Required:

  • Bachelor’s degree
    • Preferably in Marketing or related field
  • Strong knowledge of CPG brand marketing fundamentals.
  • Strong leadership & communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively to inspire at every level.
  • Nielsen/IRI/SPINs or similar market analysis database to drive business decisions and generate insights to understand consumer behavior
  • Experience partnering with cross-functional teams and agency partners
  • Believe in the power of food to make a positive change in people and the world around us
  • Demonstrated excellent analytical, organizational, interpersonal, communication, presentation, coaching, leadership, and people management skills
  • Strong strategic mindset that translates to business results
  • A track record of creative drive and a passion for nurturing great ideas that cut through the clutter to bring a fresh take to the market
  • Proven ability to work in matrix organization to deliver results
  • Significant FMCG marketing experience in brand and/or innovation
  • Strong knowledge of insights, ROI, RGM, P&L

 

Bonus Points:

  • Are you a strong team player who loves to solve complex business problems?? We need you!
  • Significant CPG related experience and stints on smaller brands or entrepreneurial environments
  • Interest in natural foods, natural/organic lifestyle and nutrition 

 

WHAT’S NEXT
It’s best to apply today because job postings can be taken down and we wouldn’t want you to miss this opportunity. To learn more about what’s next, click on the links below: 

 

THE FINER PRINT

There is a strong preference for this role to sit in Chicago, IL but there is openness to a Solana Beach, CA location. The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this Link for English or this Link for Spanish.  

 

Kellogg’s Natural and Insurgent Category is a collection of delicious and wholesome brands, and our belief is that business can be a positive force for good. We incubate and scale wellness trends and our dream is to make it possible for people everywhere to embrace natural healthy living. Our dynamic portfolio of brands includes Kashi, Bear Naked, RXBAR, joybol, and Leaf Jerkey. Behind these brands, we have products in ten grocery categories. We love ingredients, taste and the undeniable fact that good food makes you feel, well, good. And that fuels our relentless desire to make a difference in everything we do.


Nearest Major Market: Chicago

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