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Date:  Jun 3, 2021
Job Req ID:  2029

Title:  Category Trade Marketing Manager

Description: 

At Kellogg’s we are immersed in a performance culture that drives business growth, where you are given the opportunity to thrive and are empowered to do more than you imagined.

 

We are a global powerhouse in cereals and snacks and we make some of the world’s favourite foods!  Our iconic brands include Corn Flakes, Frosties, Coco Pops, Special K and Pringles.  We continue to innovate and stay close to our customers to remain on top of the game!  

 

As Category Trade Marketing Manager (CTMM), you will be responsible for your assigned categories across the Middle East Pakistan Market Unit countries. This role will focus on the strategic side of trade, customer and shopper marketing to drive category growth via penetration, frequency of consumption, size of consumption, and trade up for their assigned categories. As CTMM, you will also be responsible for achieving category P&L via driving NSV and improving margins.

 

WHAT WILL I BE DOING?

  • Understanding category dynamics, shoppers, trade and retailers to grow Kellogg business in the related category
  • Understanding Kellogg portfolio, defining portfolio gaps, and proposing ideas and innovations. Finalizing volume, financials, value chain, sourcing, and trade stories for new and re-launches.
  • Creating Price Pack Architecture and promo guidelines for the category, inputting to promo plans, checking and approving alignment with category strategy
  • Creating Conceptual Selling / trade story and sharing with Market Unit Trade Marketing Manager for localization
  • Developing 5P instore guidelines and deploying to MU Trade Marketing Manager, MDM and DSR
  • Having category reviews with sales and marketing including but not limited to Nielsen data, EPOS data (Value, Volume, Share, Distribution, Rate of Sale etc.)
  • KSOP commercial ownerships; and driving opportunity and risk discussions
  • Trade Spent & Promo Review/Approval at the end of each month together with MU Trade Marketing Manager and MDM
  • Leading AOP process
  • Approving sufficiency of marketing plans
  • A&P Budget Grid (ownership) for in-store
  • PO/GR/ GRID INPUT (Owned activities)
  • Deployment of A&P Budget for In Store Plans
  • Agency Liaison BTL (Contracts)
  • POSM Design and central production
  • Promoter Hiring & Training
  • Premium Execution Guidelines
  • Creating activity/innovation/re-launch CPS and tracking with MU Trade Marketing Manager and Marketing Team
  • Consolidating Gulf, Levant, Pakistan and KSA activation results, calculating ROI and sharing with stakeholders for future planning

 

WHAT DO I NEED TO DEMONSTRATE?

  • 9-12 years’ Trade Marketing & Sales experience
  • FMCG, preferably multinational background
  • Previous experience with P&L, Trade Fund, A&P Budget, CATMAN, and revenue management

Apply now »