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Date:  05-Aug-2022
Job Req ID:  9757
Category:  Marketing/ Innovation
Country/Region:  IE

Title:  Senior Brand Manager - Fibre


Are you a dynamic, innovative and disruptive thinker?
Do you want to work on some of the most celebrated brands in the Kellogg’s portfolio and shape their future across multiple categories and eating occasions?
Then the Adult Breakfast team at Kellogg’s Europe is the place for you!


As we’re putting our hearts and souls into the future of food, we’ll be looking at you to support the creation and execution of fully integrated strategic & marketing plans on some of our biggest cereal brands. This role will be responsible for delivering exceptional results through brilliant creation & execution that will contribute to Kellogg’s overall ambition in the European region.


Here’s a taste of what you’ll be doing:


- Brand Performance:

Drive the delivery of Net Sales & Net Contribution commitments. Identify, diagnose and help solve brand-level performance issues and opportunities


- Brand Planning:

You will support with setting strategic direction for the brands, taking input from markets, identifying key consumer insights and brand opportunities to determine priorities for the area.`


- Brand Communication:

Supporting, and in many cases leading, the development of distinctive brand communication across Europe consistent with a powerful positioning.


Product Innovation:
- Supporting cross-functional teams to turn ideas into products that deliver on the brand strategy.


- Brand Expansion:

Ensuring communications and activation output on regional brands matches the needs of all markets.


- Internal Collaboration:

Leading a diverse group of individuals from insight & planning, brand promotions, finance, nutrition, innovation and agency partners, towards the successful execution of the brands plans.





- Market Collaboration:

Exciting and engaging the markets through regular and proactive communication of the brand calendar (innovation, communications and activation), building the local / central relationship through regular brand councils and regular ad hoc contact.


Minimum Qualifications:

- Educated to degree level / business school graduate, or equivalent, with marketing major preferred and 7-10 years classic blue chip FMCG marketing experience.

- A passion for brands, products and communications; great influencing, collaboration, and project management skills; capacity to adapt quickly to change and the ability to prioritise key tasks.

- Fluency in English is essential, but a second or third European language would be advantageous, as would previous experience of working in a European environment.

- Strong intercultural awareness and the ability to build and manage “long distance” relationships is essential.
- Experience working within FMCG snacks category and in a local market capacity would also be advantageous



The Growth Competencies are a set of skills and behaviours necessary to drive success for Kellogg and for our employees. They are a common guide to selecting the right talent, developing our people & unlocking high performance across the Company. To gather more detail about the behaviours you will need to demonstrate across our leadership competencies, based on the role and responsibilities of this posting, please click here to find  out more about our Growth Competencies model [link to





“Take a look through the keyhole of the UK’s most famous cereal company here and via the #LifeAtK Instagram page @lifeatkelloggs_uk.”


“Our brands tell a story, create your own story with us”


Please note that we will only accept applications that are made to us via our Careers site. If you experience any difficulty when applying, please contact


Please note that the closing date may be subject to change. We will interview suitable candidates as they apply, so please don’t hesitate to take this opportunity to submit your application as soon as possible.

Kellogg is taking bold next steps on its portfolio transformation journey by separating its North American cereal and plant-based foods businesses by the end of 2023, resulting in three independent public companies, each better positioned to unlock their full standalone potential. Learn more at

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