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Date:  Nov 27, 2022
Job Req ID:  10619
Category:  Marketing/ Innovation
Country/Region:  DE
City:  Hamburg
Workplace:  Hybrid

Title:  Senior Market Activation Manager Pringles M/F/D (16 Months Contract)


Are you dynamic, a keen innovator, a trend setter, or a disruptive thinker? Then Kellogg Europe is the place for you because at Kellogg’s we focus on agility, growth and innovation.
The Senior Market Activation Manager Pringles HGM will be leading the Pringles business planning, strategy development, activation and innovation launches of the portfolio in HGM ex Med. Accountable for the delivery of fully integrated commercial plans for the brands, in line with category strategy and country needs.

•    Annual Planning Development: lead situational analysis, strategy development and recommending growth plans, aligning growth targets with country teams for innovation and activation building blocks  
•    New product launches: identify the biggest opportunities within the toolboxes, make portfolio choices and develop business cases to drive growth and margin, setting KPIs and tracking market results 
•    Activation: Support Junior Market Activation Manager with the deployment of central toolboxes, activation plans and drive local amplification   
•    Business performance: Conduct the data collection, analysis, reporting and feedback on the effectiveness,tracking business performance and market performance (monthly reviews), making timely recommendations on course correct plans as well as providing gap closing initiatives
•    Leadership: coaching & managing a team of one direct report making KELLOGG a great place to work.
•    Integrated Business Planning: lead the marketing inputs to monthly forecast demand exchange meetings 
•    Support the deployment of the shopper marketing strategy for the countries: Customer specific marketing
•    Partner effectively with the central Marketing Brand Management teams, RGM teams and external agencies on campaigns, innovation and activations plans. 
•    Have the ability to work across different countries and channels
•    Support Junior Market Activation Manager to manage & execute the SOR process

•    Educated to degree level and min. 4 years of marketing experience with excellent track record in ATL / BTL
•    Strategic Thinking and good solid commercial experience
•    Disciplined approach to all activities that involve setting goals, predicting outcomes, tracking performance, and drawing on learnings for the future
•    High drive for results and owner's mindset, courage
•    Ability to influence across organizational boundaries


Growing and nurturing the world starts with our employees, which is why our tailor-made career growth programmes are just what you need to set yourself for success.
We strive to create a world where people are not just fed but fulfilled and a workplace where everyone can voice their opinions and are empowered to be their true selves. It’s each and everyone’s unique flavour that make up Kellogg’s recipe for success and the diversity of ideas, experiences and beliefs that fuel our future ready momentum and embolden our make it happen culture.
Please note that we will only accept applications that are made to us via our Careers site. If you experience any difficulty when applying, please contact

Kellogg is taking bold next steps on its portfolio transformation journey by separating its North American cereal and plant-based foods businesses by the end of 2023, resulting in three independent public companies, each better positioned to unlock their full standalone potential. Learn more at

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