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Date:  Aug 5, 2022
Job Req ID:  9666
Category:  Marketing/ Innovation
Country/Region:  US
State:  AR
City: 

Title:  Manager, Omni Commerce/Shopper Marketing

Description: 

The future of shopping is frictionless, experiential, and everywhere. To win in the new normal, we need your Omni approach and capabilities to drive conversion while elevating our customer relationship. In your role as the Manager of Omni Commerce Marketing for the Kellogg’s Walmart team, you drive conversion by delivering compelling, seamless and rich experiences at the moment-of-purchase (both digital & physical). We’ll rely on your understanding of retailer media and in-store activation to create, sell, and execute an annual plan, prioritizing and optimizing investment across shopper touchpoints. You will collaborate with external partners and internal stakeholders in Sales, Supply Chain, Business Planning, Finance, and Category. This role is an individual contributor and reports to the Director, Omni Commerce Marketing Walmart.

 

At Kellogg we are passionate about our people, brands, and our outstanding food.  We’re committed to bringing better days to more people, in more places.  Excited for what lies ahead?  We are too. This role is part of our Locate For Your Day Program. Candidates may work remote in this position. Preferred locations are MI, IL, AR and NY. Candidates may reside in any state within the United States.

 

HERE’S A TASTE OF WHAT YOU’LL BE DOING

 

  • Provide best-in-class omni experience regardless of where or how shoppers shop
  • Develop purpose-driven, integrated plans: Grounded in occasion, based on insight, driven by brand purpose, and aligned with sales, category, and customer priorities
  • Deliver category growth for customers and consumer growth for Kellogg through full funnel omni solutions
  • Leverage data and technology to get deep understanding of shopper mindsets to enable business operation agility
  • Improve ROI by reviewing results and recommendations and enhancing plans to deliver growth objectives efficiently
  • Refine budget across physical and digital conversion levers
  • Lead execution of post program analysis.
  • Partner with Digital Content team to provide retailer thought leadership, identify test and learn opportunities, and measure performance.
  • Drive alignment with Sales, Supply Chain, Business Planning, Finance, and Category to ensure successful implementation of strategy and plan
  • Manage eComm business reviews and forecasting through partnership with performance management team

 

YOUR RECIPE FOR SUCCESS

 

Required:

  • Bachelor’s degree in Business, Marketing, or related field
  • 2-4 years of Retailer Media, Shopper Marketing, or Ecommerce experience.
  • Strong retailer facing experience
  • Experience in developing marketing, sales, or communication strategy and plans
  • Ability to manage multiple stakeholders and agency partners while driving objective, fact-based solutions

 

 

WHAT’S NEXT 
It’s best to apply today, because job postings can be taken down and we wouldn’t want you to miss this opportunity. To learn more about what’s next, click on the links below:   

 

THE FINER PRINT

 Travel for this role is up to 25%.

 

Preferred locations are MI, IL, AR and NY. Candidates may reside in any state within the United States.

 

Kellogg’s has launched a new global hybrid work approach called Locate for Your Day (LFYD).  In partnership with their manager, LFYD empowers our eligible US office-based employees to choose where to work each day.  Built on trust, you and your manager will decide how LFYD works best for you and your team.  This new flexibility is designed to drive culture and performance.  Our recruiting team can fill you in on the exact details for this position. 

 

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position.

 

Kellogg Company is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.  

 

If you require reasonable accommodation in completing this application, please reach out to USA.Recruitment@kellogg.com

 

 Let’s create the future of food

Kellogg Recruitment

Kellogg is taking bold next steps on its portfolio transformation journey by separating its North American cereal and plant-based foods businesses by the end of 2023, resulting in three independent public companies, each better positioned to unlock their full standalone potential. Learn more at UnleashingOurPotential.com.

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