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Date:  Sep 16, 2022
Job Req ID:  10457
Category:  Sales
Country/Region:  US
State:  MN
City:  Minneapolis
Workplace:  Hybrid

Title:  Manager Customer Insights


Advance your career as a Manager, Customer Insights supporting our Target Business.  Here at Kellogg, we care about and celebrate your success.  We are looking for top talent in the Minneapolis, MN area.  However, we may be open to individuals in cities near a major airport in Eastern and Central time zones, for example: Chicago, Philadelphia, New York, Atlanta, Miami, Cincinnati, Nashville, Charlotte.  Joining a high performing team, you will provide strategic leadership and play a critical role in identifying shopper problems specific to the customer.  Your analytic mindset will serve you well as you utilize next level insights to influence internally and externally.  This will be critical as you develop and drive forward looking omni channel strategies to unlock a clear understanding of conversion drivers and activation best practices beyond our aisle/categories. 


At Kellogg we are passionate about our people, brands, business, and outstanding food.  Are you ready to leave your footprint (Or as Tony would say paw print) with an industry leader?  We value applicants from all industries looking to make an impact.  Apply now to become a part of a best-in-class company that values equity, diversity, and inclusion.





  • Develop Learning Agenda with Customer Centricity - Bring your proactive intellectual curiosity to the customer and customer team. Developing innovative retailer solutions based on primary and secondary consumer/shopper insights you will drive goals and objectives.  As you work to uncover retailer specific shopper opportunities you will work across different functions at the account & HQ level (i.e. Category Management, Sales, Omni, Strategy, Category Insights, etc.).  You will bring depth of understanding of Target’s shopper to occasionsshopper cohorts and missions.  It will be critical to have a clear understanding of conversion drivers and activation best practices for the retailer. 
  • Unlock Insights Through Data & Analytics – Conducting research and analyses, you will strive to better understand market and shopper trends and disruptors.  You will lead research and own the budget – gathering behavioral insights that point to the ‘who’ & ‘what’ – to help identify ‘why’ shoppers behave the way they do.  This means searching for secondary research, translating & activating Kellogg USA insights, and/or leading briefs for primary research and custom analytics as well as test & learn opportunities.  Your goal is to identify best in class insights, leading to strategies that connect meaningfully to the shopper. 
  • Bring Occasion-Based Category Vision to Life – The Customer Insights Manager serves as a resource and consultant to internal and external customers.  You will take the lead and influence thought leadership meetings with external customers in which a deep level of shopper understanding will lead to executional strategy.  Using insights to influence and interact with account teams, category teams and other cross-functional partners will be key to your success.  The customer will look to you to uncover insights and provide category leadership.
  • Drive Growth Strategically through Joint Value Creation - Maintaining awareness of market trends and competitor strategies, you will adjust Kellogg's strategy accordingly.  You will lead and develop "store of the future" work and strive to understand the shopper and the retailer.  This position co-owns the development of aisle strategy.  Leading and influencing Joint Value Creation (JVC) / Joint Business Planning (JBP) you will bring an insights perspective and provide Ingredients for Growth (I4G) insights leadership.  Join our team and deliver next level insights to drive forward-looking Omni Channel Strategies that the competition will wish they discovered.



  • Ability to apply an analytical and strategic thought process while working with multiple support functions
  • Must have demonstrated ability to handle multiple project assignments in a timely manner
  • Advanced understanding of Microsoft Excel and PowerPoint
  • Ability to work in conditions that may include multiple priorities, extended work schedules and specific time constraints
  • Excellent presentation, communication, time management and organizational skills
  • Strong storytelling skills and ability to influence with data and insights
  • Ability to accurately forecast and measure trade effectiveness




After you apply, your application will be reviewed by a real recruiter – not a bot. This means it could take us a little while to get back with you so watch your inbox for updates. In the meantime, visit our How We Hire page to get insights into our hiring process and how to best prepare for a Kellogg interview.


If we can help you with a reasonable accommodation throughout the application or hiring process, please


This role takes part in Locate for Your Day, Kellogg’s hybrid way of working that empowers office-based employees to, in partnership with their managers, find a balance between working from home and the office.  




Kellogg Company is a multibillion-dollar company with over 30 thousand employees all over the globe. We are proud to make delicious foods that people love – foods that you grew up with like Frosted Flakes, Cheez It, Eggo, Pop-Tarts, Crunchy Nut, Pringles, as well as innovative foods such as MorningStar Farms, RX bar, and Noodles. Our KValues and BetterDays commitments are at the core of who we are, what we believe and what brings us together. We’re proud to say we’ve been awarded with Fortune’s “World’s Most Admired Companies”, DiversityInc’s “Top 50 Companies for Diversity”, Newsweek’s “Most Loved Workplaces”, and many more awards that you can check out here.  


Equity, Diversity, and Inclusion has been part of our DNA since the beginning. Clearly stated in our Code of Ethics “we have respect for individuals of all backgrounds, capability and opinions.” We believe that equity is more than leveling the playing field. It is making sure barriers, both tangible and intangible, are removed. Interested in the numbers? We hold ourselves accountable with our yearly Features report.  


Kellogg is proud to offer industry competitive Total Health benefits (Physical, Financial, Emotional, and Social) that vary depending on region and type of role. Be sure to ask your recruiter for more information! 




The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. 


Kellogg Company is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here


Let’s create the future of food,

Kellogg Recruitment

Kellogg is taking bold next steps on its portfolio transformation journey by separating its North American cereal and plant-based foods businesses by the end of 2023, resulting in three independent public companies, each better positioned to unlock their full standalone potential. Learn more at

Nearest Major Market: Minneapolis

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