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Date:  Nov 24, 2022
Job Req ID:  10593
Category:  Insights & Analytics
Country/Region:  US
State:  IL
City:  Naperville
Workplace:  Hybrid

Title:  Digital Marketing Analytics Senior Manager

Description: 

The Digital Marketing Analytics Senior Manager provides insights and analysis to understand the effectiveness of our retailer media programs, including key digital and data-driven activities across our US brands, like Cheez-It, Pringles, Pop Tarts, and Eggo.  You will have the opportunity to work cross-functionally with our Omni & E-Commerce team, Media Operations, Experience Planning, and Insights & Analytics as well as partner with external media agencies to guide overall marketing investment decisions. 

 

Data-driven media is a key priority for Kellogg.  In this role, you will be a valued part of our team by helping influence future media placement decisions – such as determining which creative, target, or partner is the most effective in driving sales and/or new buyers. You will get to work with top media agencies to influence learning agendas and measurement plans that lead to greater effectiveness of Kellogg’s media. We want you to have a vision for tomorrow and a plan to get there. Excited for what lies ahead? We are too.

 

HERE’S A TASTE OF WHAT YOU’LL BE DOING 

  • Research – You’ll design and lead custom measurement projects based on key learning agenda areas and help guide the evolution of the digital landscape. If you've got a bit of a creative streak when it comes to staying up-to-date on the latest evolutions in the digital media space from social, retailer-specific reporting, media buying platforms to tracking and analysis tools/methodologies we'll need that to help pioneer initiatives at Kellogg!
  • Cross-Functional Partnerships – You will collaborate with teams, including creative and media teams to present digital effectiveness results, and align on implications to future media plans.  This will include integrating various supporting data to help explain digital performance: think creative diagnostics, media delivery KPI’s, consumer understanding, and historical learning. 
  • Collaborating for Success – Take what you know to partner with the broader Insights and Analytics, Integrated Marketing, and media agency teams to ensure digital tracking and effectiveness studies are integrated into the brand’s overall strategy and future media tactical plans. 
  • Project Management – Balance priorities of time, scope and cost of an effort in order to accomplish the objectives set by the business.
     

YOUR RECIPE FOR SUCCESS

 

Required:

  • Bachelor’s Degree in Business, Market Research, Advertising, Marketing, Statistics, or related field
  • Strong analytical skills & understanding of data analysis
  • To be successful, you will want to be able to effectively break down, summarize and communicate research and measurement information effectively to a variety of audiences
  • Experience utilizing digital data such as in-view, invalid traffic, and reach/frequency data, collected through DCM, comScore, MOAT, Nielsen, etc.
  • Experience utilizing syndicated, e-commerce, and/or retailer data sources, i.e. Nielsen, IRI, 84.51, etc.
  • Understanding of digital media (display, social, OLV, and/or CTV/OTT) buying, including how digital media is purchased, trafficked, activated, & tracked.
  • Experience measuring effectiveness of media, including TV, digital (display, OLV, social), and CTV/OTT

 

WHAT’S NEXT

After you apply, your application will be reviewed by a real recruiter – not a bot. This means it could take us a little while to get back with you so watch your inbox for updates. In the meantime, visit our How We Hire page to get insights into our hiring process and how to best prepare for a Kellogg interview.

 

If we can help you with a reasonable accommodation throughout the application or hiring process, please USA.Recruitment@kellogg.com.

This role takes part in Locate for Your Day, Kellogg’s hybrid way of working that empowers office-based employees to, in partnership with their managers, find a balance between working from home and the office.

 

ABOUT KELLOGG COMPANY

 

Kellogg Company is a multibillion-dollar company with over 30 thousand employees all over the globe. We are proud to make delicious foods that people love – foods that you grew up with like Frosted Flakes, Cheez It, Eggo, Pop-Tarts, Crunchy Nut, Pringles, as well as innovative foods such as MorningStar Farms, RX bar, and Noodles. Our KValues and BetterDays commitments are at the core of who we are, what we believe and what brings us together. We’re proud to say we’ve been awarded with Fortune’s “World’s Most Admired Companies”, DiversityInc’s “Top 50 Companies for Diversity”, Newsweek’s “Most Loved Workplaces”, and many more awards that you can check out here.

 

Equity, Diversity, and Inclusion has been part of our DNA since the beginning. Clearly stated in our Code of Ethics “we have respect for individuals of all backgrounds, capability and opinions.” We believe that equity is more than leveling the playing field. It is making sure barriers, both tangible and intangible, are removed. Interested in the numbers? We hold ourselves accountable with our yearly Features report.

Kellogg is proud to offer industry competitive Total Health benefits (Physical, Financial, Emotional, and Social) that vary depending on region and type of role. Be sure to ask your recruiter for more information!

 

THE FINER PRINT

 

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. #LI-Hybrid

 

Kellogg Company is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.   

 

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this link.

Let’s create the future of food,

Kellogg Recruitment

Kellogg is taking bold next steps on its portfolio transformation journey by separating its North American cereal and plant-based foods businesses by the end of 2023, resulting in three independent public companies, each better positioned to unlock their full standalone potential. Learn more at UnleashingOurPotential.com.


Nearest Major Market: Naperville
Nearest Secondary Market: Chicago

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