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Date:  08-May-2023
Job Req ID:  13704
Category:  Marketing/ Innovation
Country/Region:  MY
City:  Petaling Jaya
Workplace:  Onsite

Title:  Senior Trade Marketing Manager, Snacks SEA


We are looking for an outstanding Trade Marketer to manage the Snacks business for Southeast Asia across a portfolio of countries. The position holds the responsibility for plans creation and deployment to execution; Volume and NSV delivery and FGA (spend) budget management against those goals for the countries in the region.



  • Volume, NSV & margin management for Snacks category:
    • Co-create with commercial team the go-to-market plan for the year set by the regional Pringles team
    • Work with Sales team and distributors to develop plans for the year based on company targets through JBP process and follow through with timely reviews and clear communications to adjust plans – including addressing any cause of shortfall in a timely manner.
    • Understand and leverage the business processes/drumbeat of Demand and supply planning/month business planning to enable the country teams on monthly IMS delivery.
    • Review the activities deployed to verify effectiveness and efficiency.
  • Spend budget and revenue growth management for respective Channels and key retail partners:
    • Ensure spending within overall budget aligned and as per country wise strategies & objectives set by the regional Pringles team, with a keen eye on how we partner key retailers in SEA.
    • Continuously assess room for RGM through understanding of the impact of the activities deployed through spend ROI.
    • Work with the respective country managers and give them visibility to their spend impact and adherence to spend strategy & plan, as well as understand the FGA impact & its variables by market.
  • Understand shopper behavior and provide insights that will allow us to win with shoppers and retailers of today and tomorrow:
    • Work with the country managers to understand shopper trends, competition activity and in store initiatives, thus impacting countries’ strategies.
    • Analyze market data like AC Nielsen and provide insights on category, sku mix, price pack architecture, distribution, new opportunities etc.
    • Help create the right “first moment of truth” POS material through shopper insights allowing for maximum impact in store.
  • Work on NPD portfolio and launches with SEA and regional Pringles team:
    • Work closely with marketing on the innovation drumbeat to understand the NPD calendar and give inputs as voice of sales on project timelines, trade requirements (eg. Halal cert), pricing, planogram, number of skus, right to win – USP etc.
    • Create customer engagement plans for NPD and go-to-market along with marketing covering the consumer and shopper needs through the WHAT and HOW of the project.
    • Input on new initiatives/opportunities (eg. A new price point or new sizing) leading to product/ category creation based on shipper insights.
  • Deliver the business processes enabling the business
    • KSOP process drumbeat – align plan sufficiency with demand and supply chain and ensure forecast in line with IMS target from markets.
    • QBP – engage and excite the country managers by co creating the quarterly business planning presentations that should include all quarter ahead plans, promotions, ideas, samples, NPD etc.
    • Innovation drumbeat – fully engage as voice of sales and trade in the innovation drumbeat that showcases all innovation initiatives in the works to ensure the right products are deployed the right way.



  • A reputable university degree in any field, with an MBA being a plus.
  • Minimum 10-12 years sales and trade marketing experience with a FMCG company would be preferred. Has proven track record with people management.
  • Distributor management and marketing experiences would be an added advantage for this role.



At Kellogg’s we are part of an environment that gives us the freedom to belong. Our culture champions diversity and celebrates difference, in a place where you can be you.

As a multibillion-dollar company with over 30 thousand employees all over the globe. We are proud to make delicious foods that people love – foods that you grew up with like Frosted Flakes, Cheez It, Eggo, Pop-Tarts, Crunchy Nut, Pringles, as well as innovative foods such as MorningStar Farms, RX bar, and Noodles. Our KValues and BetterDays commitments are at the core of who we are, what we believe and what brings us together. We’re proud to say we’ve been awarded with Fortune’s “World’s Most Admired Companies”, DiversityInc’s “Top 50 Companies for Diversity”, Newsweek’s “Most Loved Workplaces”, and many more awards that you can check out here.



Our K values (integrity & respect, accountability, passion, simplicity, success and humility and hunger) shape our Kellogg culture and guide the way the business is run.


Equity, Diversity, and Inclusion has been part of our DNA since the beginning. Clearly stated in our Code of Ethics “we have respect for individuals of all backgrounds, capability and opinions.” We believe that equity is more than levelling the playing field. It is making sure barriers, both tangible and intangible, are removed. 


Kellogg is proud to offer industry competitive Total Health benefits (Physical, Financial, Emotional, and Social) that vary depending on region and type of role. Be sure to ask your recruiter for more information!


We offer our employees competitive salaries including performance related bonuses and incentives and a focus on work/life balance. As an individual you can grow and develop your career with the support of your manager and development programs. The benefit of a global organization is you can take your career offshore.

Kellogg is taking bold next steps on its portfolio transformation journey by separating its North American cereal business by the end of 2023, resulting in two independent public companies, each better positioned to unlock their full standalone potential. Learn more at

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