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Date:  Jun 16, 2022
Job Req ID:  8286
Category:  Marketing/ Innovation
Country/Region:  US
State:  AR
City:  Rogers

Title:  Director, Omni Commerce Marketing Walmart

Description: 

In your role as the Director of Omni Commerce for the Kellogg’s Walmart team, you will develop an omni commerce strategy and plan to enable sales and share growth objectives for Kellogg’s brands at Walmart. You’ll create, sell and execute an annual plan, prioritizing investment across shopper touchpoints, balancing both digital and physical shopping levers. We’ll rely on your understanding of retailer media and in-store activation to achieve growth objectives for Kellogg’s brands in physical and digital commerce. You will serve as a primary contact externally with Walmart leadership and their media network across multiple functions and collaborate internally with Sales, Supply Chain and Category leadership. This role will manage a team of 3 and report to a Senior Director of Omni Commerce.  

 

Excited? We are too!

 

HERE’S A TASTE OF WHAT YOU’LL BE DOING

 

  • Drives Results - Develop an annual plan across multiple categories, leveraging Kellogg’s and Walmart data to adjust strategy as needed to drive physical and digital commerce growth for Kellogg’s. You’ll utilize a deep understanding of shopper behaviors to draw strategic conclusions from data and insights to develop strategy and create a tactical plan to drive growth for Kellogg’s brands.
  • Partnership – Work closely with Kellogg’s Walmart Sales Team across all categories, serving on the Walmart Leadership Team. Drive visibility and alignment with Category leadership across Omni Marketing, Commercial Strategy, Brand, Experience Planning, and Supply Chain. Drive strategic engagement and thought leadership with Walmart Merchants, Marketing, and Walmart Connect contacts. Manage relationships with advertising and media agencies responsible for Walmart business.
  • Strategic Thinking – Lead the development of an annual omni conversion strategy and plan creation with sales and category leadership that delivers category and customer growth targets. Prioritize investment across digital and physical commerce levers to optimize brand-building ROI and deliver profitable growth. Review investments on a quarterly basis and optimize investment plans to deliver growth objectives efficiently. 

 

YOUR RECIPE FOR SUCCESS

 

Required:

  • Bachelor’s degree in Business, Marketing or related field
  • Extensive Ecommerce, Shopper and Retailer Media experience
  • Experience in developing marketing, sales, or communication strategy and plans   
  • Significant retailer facing experience
  • Ability to manage multiple stakeholders, agency partners and drive objective- fact-based resolutions
  • Strong technology and communications knowledge with the ability to influence and collaborate with executive-level leaders in both formal and informal communications and presentations

 

Bonus Points:

  • An MBA or a Master’s degree in marketing, business management, or a related field heavily preferred

 

WHAT’S NEXT 
It’s best to apply today because job postings can be taken down and we wouldn’t want you to miss this opportunity. To learn more about what’s next, click on the links below:   

 

THE FINER PRINT 

This position will be based in Bentonville, AR.  This is  a GL6 role.

 

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. 

 

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. 

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow thisLinkfor English or thisLinkfor Spanish.  

 

If you require a reasonable accommodation in completing this application, please reach out to USA.Recruitment@kellogg.com

 

LET’S CREATE THE FUTURE OF FOOD

Kellogg Recruitment


Nearest Major Market: Fayetteville

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