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Encontro:  28/02/2023
ID de solicitação de trabalho:  12729
Categoria:  Marketing/ Innovation
País/Região:  BR
Cidade:  São Paulo
Workplace:  Hybrid


Kellogg Company is always driven to enrich and delight the world with brands and products that truly make a difference. Kellogg is a world leader in the production of cereals and snacks, as well as one of the leaders in the United States in frozen products. In Brazil, after the acquisition of Parati®️ in 2016, the company started to produce pasta, cookies, powdered refreshments and other product categories to expand its operations. The company arrived in Brazil in 1961 and, as in other countries, became a reference in breakfast cereals, offering quality and flavor in its products.


Lead Salty Snacks portfolio strategy, brand planning & activation, generating market demand through an end-to-end approach with multifunctional areas to ensure profitable sustainable growth. Deploy category programs addressing shopper/ consumer / client needs to maximize share gains and ROI.
Strong interaction with regional Category teams.
Lead by influence multifunctional areas.



  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Partner with IMC Team to create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
  • Understands consumer, market and shopper drivers and behaviors.
  • Understands global, regional and local strategies and make sure that his/her team works under that vision
  • Full responsibility on category´s PnL, influencing peer areas to drive sustainable growth, from cost to sale
  • Influence regional team towards BU´s priorities and context
  • Lead long range innovation funnel
  • Track business performance drivers, develop action plans​​​​​​


  • 5+ years of marketing experience
  • Graduate business degree or other discipline that requires quantitative knowledge
  • Experience in FMCG companies, with strategic acumen
  • Fluent in English, desirable spanich

Kellogg is taking bold next steps on its portfolio transformation journey by separating its North American cereal business by the end of 2023, resulting in two independent public companies, each better positioned to unlock their full standalone potential. Learn more at

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