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Date:  Mar 8, 2023
Job Req ID:  12833
Category:  Sales
Country/Region:  GB
City:  Salford
Workplace:  Hybrid

Title:  Category Executive


Position – Category Executive GL2

Location – Manchester, Media City

Salary - Competitive plus excellent benefits




Are you dynamic, a keen innovator, a trend setter, or a disruptive thinker? Then Kellogg Europe is the place for you because at Kelloggs we focus on agility, growth and innovation.

As the number one most trusted food and drink brand in the UK and the 3rd most reputable food and drink brand in Europe we have much to be proud of.  We have a huge portfolio of over 1,600 tasty foods which includes iconic brands such as Corn Flakes, Special K, Pringles, and Crunchy Nut.

Flexible working will mean different things to you based on your personal needs, the requirements of your role and how this supports you in achieving your goals at both work and home. We offer a range of options to work flexibly and conversations about flexible working are welcomed so please feel free to discuss at your interview.

We are also hugely committed to the communities that we work in and strive to give back as our founder did - youll see this in the school breakfast clubs programme and volunteering activities that we encourage all our employees to participate in. 

A career with us is exciting, Our modern and collaborative workspace and inclusive culture at our offices in Media City Manchester reflects that.  Apply and come join our team!




In your role as Category Executive, you will work within an energetic business team focused on driving strategic growth for Kellogg in 2022 and beyond. In this role you will be responsible for the category analysis insight & merchandising, as well as owning & developing customer category opportunities.




  • Provide Category and in market reporting to identify relevant insights that drive our business performance & share the category narrative.
  • Lead & share the internal NPD, promotion, distribution and competitor tracking to aid business decisions and build category recommendations.
  • Be the expert on your category area, working cross functionally with the RGM team, marketing and commercial teams to champion ideas that drive Kellogg's and Category growth.
  • Category management responsibility for customers, supporting buyers and account managers by building compelling category recommendations to grow category sales.
  • Supporting the wider team with market and retailer insight to aid implementation of new Kellogg strategies.
  • Continuously improve & share Category Management techniques/reporting across the team to increase sales and achieve customer business targets.
  • Plan, influence and flawlessly execute range updates and range reviews in line with Kellogg's and customer objectives.
  • Manage our product portfolio with customers to deliver our Look of success to drive category and Kellogg's sales.
  • Lead and execute our merchandising strategy, focusing on translating consumer occasion led insight into relevant fixture segmentation, flow and multi-location product siting.
  • Be the voice of the customer and channel internally to ensure Kellogg strategies are delivering what is needed to win at point of purchase.






  • Previous FMCG retail experience within Field Sales and/or Head Office
  • Ability to influence people with an external and consumer focus
  • Strong analytical and communication skills & quick to learn
  • Specific interest in category management and branded products
  • Experience of working within a team and ability to manage different priorities
  • Curiosity, drive and a desire to take data and turn it into insight




  • Category Management experience
  • JDA Planogram system knowledge
  • Experience with using IRI, Kantar or Neilson and Merchandising software
  • Business related degree or equivalent




  • Requires travel across UK to customer approx 1 day a month
  • Flexible/hybrid working approx. 2 days in the office, but flexible alongside customer needs
  • Fantastic pension contribution where Kellogg’s will pay up to 12% pension contribution
  • Monthly share scheme where Kellogg’s will match the shares you buy each month up to a max of 3% of salary each month




The Growth Competencies are a set of skills and behaviours necessary to drive success for Kellogg and for our employees. They are a common guide to selecting the right talent, developing our people & unlocking high performance across the Company. To gather more detail about the behaviours you will need to demonstrate across our leadership competencies, based on the role and responsibilities of this posting, please click here to find  out more about our Growth Competencies model




“Take a look through the keyhole of the UK’s most famous cereal company here and via the #LifeAtK Instagram page @lifeatkelloggs_uk.”

“Our brands tell a story, create your own story with us”

Please note that we will only accept applications that are made to us via our Careers site. If you experience any difficulty when applying, please contact

Please note that the closing date may be subject to change. We will interview suitable candidates as they apply, so please don’t hesitate to take this opportunity to submit your application as soon as possible.


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, ethnicity, disability, religion, national origin, gender, gender identity, trans identity, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law


“Our diversity strengthens us – our inclusion advances us”

Kellogg is taking bold next steps on its portfolio transformation journey by separating its North American cereal business by the end of 2023, resulting in two independent public companies, each better positioned to unlock their full standalone potential. Learn more at

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