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Date:  Jul 19, 2022
Job Req ID:  9341
Category:  Marketing/ Innovation
Country/Region:  US
State:  IL
City: 

Title:  Social Community Coordinator

Description: 

As a Social Community Coordinator, you will act as a steward of Kellogg Company’s Social Communities. We’ll rely on you to analyze and respond to opportunities that grow love for our brands in the social environment. This is a fast-paced role that will require a high level of creativity and analytical skills. You’ll use your strong sense of social behavior and actions as well as your proven ability to create in-the-moment copy and visuals to promote our famous brands. Are you a lover of Froot Loops, Pop-Tarts, Eggo, Cheez-It and Pringles? Let’s talk!

 

Kellogg Company is a global leader in incredible foods and world-class marketing. Achieving this in today’s continuously and rapidly evolving marketing landscape demands that we are on the forefront of change. We invest in our brands through compelling, participatory ideas that come to life across the consumer journey and deliver aggressive business growth. Are you ready to drive us toward the future with confidence?


HERE’S A TASTE OF WHAT YOU’LL BE DOING 

  • Collaborating for Success  Partner with our brand, experience planning, legal and consumer affairs teams to understand growth objectives, strategies and consumer behaviors. You’ll provide social and influencer engagement support through the execution of the experience plan and “always on” marketing.  You’ll ensure the social strategy is applied through organic, real-time and responsive social content. We’ll count on you to engage with influencers within the social space as appropriate by brand.  
  • Owning Social Community Advocacy – Lead brand love and social advocacy within our online communities, demonstrating your owner’s mindset. You’ll leverage social listening insights for content development and social engagement. Putting your people skills to work, you’ll collaborate in the development and roll out of KUBE (our agile optimization process) huddles across the portfolio. Utilizing best practices, you’ll engage with influencers in real time. Acting as the puppeteer behind our brands, you will ensure cultural relevancy and reputation management. 
  • Creating and Playing – Create relevant content for our social communities with our in-house production partners based on social listening insights. This is where you get to play with different formats of creative in both the online and offline world. Your winning content will drive consumer and influencer engagement with our well-loved brands! 
  • Analyzing and Applying Insights – Grow and expand our experience knowledge through internal and external training sessions and workshops. You’ll excel at obtaining and analyzing insights from owned social content reporting. You’ll also participate in analysis and learning from the KUBE, applying learnings to current and future experience plans. We’ll value your insights!
  • Sharing Best Practices - Act as a connector and facilitator with internal teams, supporting social and influencer playbook development and best practice implementation. You’ll apply platform best practices and establish guidelines to help drive consumer behavior in the market.  

YOUR RECIPE FOR SUCCESS
 

Required:

  • Bachelor’s degree 
  • Social or community management experience (2+ years) with superior communications proficiency
  • Strong social platform knowledge and best practices
  • Demonstrated ability to collaborate with marketing functions
  • Ability to write, design and photograph content 
  • A love for data and an ability to translate it into immediate actions
  • Belief in and commitment to the power of ideas, the creative process and the ability to discern, leading to a breakthrough presence in market and behavior change
  • Ability to analyze and distill valuable insights from owned social content and share brand application

Bonus Points:

  • Agency, media or creative experience, including influencer and social marketing
  • SEO experience
  • Graphic design or content editor program knowledge
  • Familiarity with social listening tools such as Khoros or Sprinklr

WHAT’S NEXT

It’s best to apply today, because job postings can be taken down and we wouldn’t want you to miss this opportunity.  To learn more about what’s next, click on one of the links below: 

 

THE FINER PRINT
Candidates may reside in CA, CO, IL, KY, MI, MN, NJ, NC and OH for this position.

 

Kellogg’s has launched a new global hybrid work approach called Locate for Your Day (LFYD).  In partnership with their manager, LFYD empowers our eligible US office-based employees to choose where to work each day.  Built on trust, you and your manager will decide how LFYD works best for you and your team.  This new flexibility is designed to drive culture and performance.  Our recruiting team can fill you in on the exact details for this position.   

The ability to work a full shift, come to work on time, work overtime as needed and the ability to work according to the necessary schedule to meet job requirements with or without reasonable accommodation is an essential function of this position. 

 

Kellogg Company is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.     

 

REMOVE FOR INTERNAL -

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. For additional information, please follow this Link.

 

 

If you require reasonable accommodation in completing this application, please reach out to USA.Recruitment@kellogg.com 

 

LET’S CREATE THE FUTURE OF FOOD
Kellogg Recruitment

Kellogg is taking bold next steps on its portfolio transformation journey by separating its North American cereal and plant-based foods businesses by the end of 2023, resulting in three independent public companies, each better positioned to unlock their full standalone potential. Learn more at UnleashingOurPotential.com.

Apply now »