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Date:  Jul 20, 2022
Job Req ID:  9481
Category:  Marketing/ Innovation
Country/Region:  AU
State:  NSW
City:  Sydney

Title:  Assistant Brand Manager - Innovation & Growth Channels


At Kellogg’s we are immersed in a performance culture that drives business growth, where you are given the opportunity to thrive and are empowered to do more than you imagined.


We are a global powerhouse in cereals and snacks and we make some of Australia’s favourite foods.  Our iconic brands include Nutri-Grain, Special K, Sultana Bran and Coco Pops (cereals), LCMs and Pringles (snacks).  We continue to innovate and stay close to our customers to remain on top of the game!  

Our Marketing team has end-to-end ownership of marketing campaigns, running unique programs for the local Australian market.  Another big part of our focus is innovation – what’s on the horizon, what new & exciting products can we introduce to our Breakfast & Wholesome Snacks ranges that will continue to excite consumers.  This Assistant Brand Manager role focusses on just that – Innovation and Growth Channels, you will assist in building our innovation pipeline for the ANZ business.  Along with this you will lead key New Product Development (NPD) projects for our Growth Channels business which includes retailers such as Aldi & Costco as well as a range of others.


This is a unique role, which in the early stages of your Marketing career will provide you with awesome experience and exposure to building an innovation strategy and pipeline calendar.  You will work collaboratively with the Brand Marketing team, Sales, Supply Chain, R&D and external parties to assist in setting our future direction!


More specifically you will get involved in:

  • Assist in building the 3-5 year innovation strategy & pipeline calendar – supporting the Senior Brand Manager to pull data from a range of sources to build the strategy.
  • Participation in inter & intra department discussions as well as meetings with regional, global and external counterparts to create alignment and shared confidence in our plans
  • Project manage and lead innovation projects – focusing on delivering NPD for the Growth Channels that meet/exceed targets
  • Assist in managing the current innovation calendar
  • Assist in building the quarterly innovation scorecard in conjunction with Finance, highlighting innovation performance
  • Assist in the preparation of research briefs in conjunction with our Insights & Planning team to uncover key brands, shopper & consumer insights
  • Assists in the preparation of nutritional insights – working closely with our Nutrition & Regulatory teams to uncover nutrition claims to unlock for future projects.   


About you:

Degree qualified in Marketing, Business or Commerce you will have had some previous working experience as either a Marketing Coordinator or Assistant Brand Manager.  This role will involve you working across a range of different projects at different stages, so the ability to multi-task and prioritise will be key to your success.  A high level of attention to detail is essential as is the ability to pivot where needed to deliver project with speed. Some demonstration of strategic thinking and ability to translate innovation insights into new ideas, concepts and prototypes would be advantageous.  This role works very cross-functionally and there are multiple stakeholders involved in these projects so the ability to communicate effectively (both written and verbal) is also essential.


Benefits, culture & company: Benefits, culture & company:

We’re a company that makes great food and we hire great people! 

Since first establishing in Australia in 1924, we have grown as an organisation and whilst our range of products has expanded our over-arching goal is still the same, to nourish with our foods.  

Our K values (integrity & respect, accountability, passion, simplicity, success and humility and hunger) shape our Kellogg culture and guide the way the business is run.

We offer our employees competitive salaries including performance related bonuses and incentives, free on-site car parking for office days and half day Fridays year-round!  We are flexible in our approach to flex’ which means we’re not determining which or how many days you are in the office or at home, it’s about what works best for you & your functional team.  Our well-being benefits are varied with offerings to suit everybody at every stage in your life – they include a well-being allowance and 2 x ‘Being at your best days’ annually – which are two days of leave to focus on your well-being.

As an individual you can grow and develop your career with the support of your Manager and development programs.  The benefit of a global organization is you can take your career off-shore.

Kellogg (Aust) Pty Ltd is an Equal Opportunity Employer that aims to provide an inclusive work environment involving everyone and embracing the diverse talent of its people.

Kellogg is taking bold next steps on its portfolio transformation journey by separating its North American cereal and plant-based foods businesses by the end of 2023, resulting in three independent public companies, each better positioned to unlock their full standalone potential. Learn more at

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