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Date:  Jul 27, 2022
Job Req ID:  9572
Category:  Marketing/ Innovation
Country/Region:  IT
State: 
City:  VIMERCATE

Title:  Digital Moderator

Description: 

ABOUT US

Are you dynamic, a keen innovator, a trend setter, or a disruptive thinker? Then Kellogg Europe is the place for you because at Kellogg’s we focus on agility, growth and innovation.

As the number one most trusted food and drink brand in the UK and the 3rd most reputable food and drink brand in Europe we have much to be proud of.  We have a huge portfolio of over 1,600 tasty foods which includes iconic brands such as Corn Flakes, Special K, Pringles, and Crunchy Nut.

We also believe that our competitive advantage comes from our people. We say it often, because it is true. Our K Values are part of our DNA -we are a company with a heart and soul, and our people care just as much. Our talented teams are encouraged to bring their best selves to work each day.

Kellogg is a diverse Employer, a gold member of the Lead Network, dedicated to meaningfully accelerate gender parity and drive inclusion in the European retail & FMCG value chain and committed to reaching 50:50 gender representation for all Leadership level roles by 2025. 

Flexible working will mean different things to you based on your personal needs, the requirements of your role and how this supports you in achieving your goals at both work and home. We offer a range of options to work flexibly and conversations about flexible working are welcomed so please feel free to discuss at your interview

A career with us is exciting.  Our modern and collaborative workspace and inclusive culture at our offices in Spain reflects that. 

 

Apply and come join our team!

 

 

ABOUT THE ROLE

 

Responsible for all digital activities across Kellogg’s Portfolio. Works with the Digital, Corporate Communication & Brand Marketing teams to promote Kellogg's products through consumer engagement & effective social media communications strategies. Develop E-commerce plans and activities on pure players and brick&click customers partnering with Away from Home and Sales team.

 

HERE'S A TASTE OF WHAT YOU WILL BE DOING

  • Develop and coordinate digital experience plans for local amplifications  across all Kellogg’s brands, work out media plan partnering with central Media team and agencies; analyse, review and report on effectiveness of campaigns to harvest insights and optimize performances.
  • Develop e-commerce activation plans both on pure-players and e-retailers clients partnering with Brand team, AFH team and Sales; handling e-commerce local budget. Analyse, review and report on effectiveness of e-commerce campaigns to harvest insights and optimize performance.
  • Implement the company social media strategy coordinating with the different stakeholders across the country and the central business unit to ensure its effectiveness. Own social media KPIs.
  • Provides input for social media communications in brand planning process and provide opportunity to engage consumers for future advocacy.
  • Update and monitor multiple company’s digital properties (mainly Facebook, Instagram, YouTube, TikTok), managing consumer engagement and liaising with Customer Service team.
  • Monitor effective benchmarks for measuring the impact of social media programs. Analyse, review and report on-digital properties trends in an effort to keep track of results and improve performances.
  • Corporate websites continuous updates and development; monitor performance and build regular reports on performances.
  • Responsible for reactive/responsive communications partnering with European Digital team, Corporate Communication & legal as appropriate.
  • Monitor key online communities and industry competitive social media activities and deliver consumer insights from social media.
  • Single point of contact for European Digital and Media team to localize central initiatives and media plans.

 

YOUR RECIPE FOR SUCCESS

Required:

 

  • BA degree in Marketing & Communication, Digital Media with a strong understanding of FMCG
  • Minimum 3 years experience in social media/digital marketing, content management
  • Strong communications, project management skills.
  • Fluency in English is a must
  • The ability to partner and work with cross functional teams is important, as is delivering a quality service to internal customers. Strong project management skills and a drive to execute to time are very important to the role
  • Strong intercultural awareness and the ability to build “long distance” relationships is essential.

 

THE FINER PRINT

 Please note that we will only accept applications that are made to us via our Careers site.

If you experience any difficulty when applying, please contact european.recruitment@kellogg.com 

Please note that the closing date may be subject to change. We will interview suitable candidates as they apply, so please don’t hesitate to take this opportunity to submit your application as soon as possible.

The Growth Competencies are a set of skills and behaviours necessary to drive success for Kellogg and for our employees. They are a common guide to selecting the right talent, developing our people & unlocking high performance across the Company. To gather more detail about the behaviours you will need to demonstrate across our leadership competencies, based on the role and responsibilities of this posting, please click here to find  out more about our Growth Competencies model: https://www.kelloggcareers.com/global/growth-competencies.html

 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, ethnicity, disability, religion, national origin, gender, gender identity, trans identity, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

Kellogg is taking bold next steps on its portfolio transformation journey by separating its North American cereal and plant-based foods businesses by the end of 2023, resulting in three independent public companies, each better positioned to unlock their full standalone potential. Learn more at UnleashingOurPotential.com.

Apply now »